Shoptrak was founded in 1965 by "Big Norm". Norm first worked as a humble employee at a ford dealership, before retiring and becoming inspired to start his own company. The rocky beginnings of what would later become Shoptrak began in Norm's basement. In the beginning Norm performed all company tasks by himself. Then, as the company grew he was aided by his wife and children.

Shoptrak started off as Automotive Publishers, Inc., later becoming Auto-Trak. It fluctuated between the two names for many years, until finally solidifying itself as Shoptrak, Inc. in 2001.

Shoptrak's original catalog constisted of only thirteen items! We now sell over 500.